What kind of SSB drinker are you?

Turns out those of us living in the Northeast really like our sweet coffees and teas.  If you live in the south, you'll likely opt for a soda or sports/energy drink.  And regardless of where you live, a majority (64%) of adults in the U.S. are consuming at least one sugar-sweetened beverage (SSB) every day.

A 16 ounce (medium) McCafe Mocha Frappe contains 560 calories, a whopping 70g of sugar and 15g of saturated fat (75% of what we should consume in an entire day).

A 16 ounce (medium) McCafe Mocha Frappe contains 560 calories, a whopping 70g of sugar and 15g of saturated fat (75% of what we should consume in an entire day).

A new study in the Journal of Academy of Nutrition and Dietetics sheds light on these preferences. 

Where the Northeast and South have the country's highest odds of consuming at least one SSB/day, the Midwest and West are the least likely to consume at least one SSB/day.

Knowing these preferences can help us target programs and policies to reduce SSBs, a known contributor to the country's way-too-high obesity rates.  It can help us identify both where and what to target and simultaneously lead to calls for more research on what within these categories is being consumed.  I'd like to know how many calories are being consumed by sweetened coffees and how it compares to calories and sugar in a regular soda.  There's been many campaigns to increase awareness of high rates of soda consumption but comparatively little to address the mocha frappe with whipped cream.  Perhaps our energy - at least in the Northeast - is misplaced.