The Plant Based Foods...Association.

Walk into any supermarket, and there's likely a substitute for your milk, meats, cheese, yogurt and even, well...mayonnaise.  Yes, the Just Mayo guys are back in the news, now part of a broader association launched this week.  The Plant Based Foods Association (PBFA).

For the first time, companies like Daiya Foods, Tofurky, Hampton Creek and others have come together to pursue a common agenda around plant-based foods.  Michele Simon, well-known food attorney and activist, answers some questions about PBFA for Civil Eats.

And, of course, you can find out more about them on their site. 

Their mission is to "ensure a fair and competitive marketplace for businesses selling plant-based foods intended to replace animal products such as meats, dairy, and eggs, by promoting policies and practices that improve conditions in the plant-based foods industry, and educating consumers about the benefits of plant-based foods."

They aim to:

  • Engage in education, public relations, and media outreach to increase visibility for plant-based foods and boost consumer acceptance;
  • Eliminate policies and practices that place plant-based meats, milks, eggs, and butters at an economic disadvantage, such as labeling restrictions;
  • Change the debate on important public policy issues such as the dietary guidelines.

Forming yet another trade association seems, well, so D.C.  Yet, as Michele explains, there are people and organizations representing everything from almonds to pasta and nobody yet representing the common interests of plant-based food manufacturers.  Keep an eye out for these guys, whether you're on the Hill or elsewhere.  One of their main goals?  Help make pricing more competitive with other meat- or dairy-based products.